Effective as of July 7, 2023
Information about our own employees, contractors, agents, and job applicants in their capacity as such; or
The privacy practices of our business partners, including companies whose branded apparel, merchandise, and collectibles we sell (“Partner Entities”) through the Properties. Fanatics does not control and is not responsible for our Business Partners’ privacy or security practices and this policy does not apply to any other website, social media account, mobile application, or other digital platform operated by our Partners (collectively, the “Partner’s Sites”). For more information about how the Partner Entities process your personal information, or to exercise your privacy rights with respect to personal information held by the Partner Entities, please visit the Partner’s Sites.
Table of Contents
Sources of Personal Information.
We collect personal information about you from the following sources:
Directly From You. We may collect personal information during your access or use of the Services, such as when you sign up for marketing, make purchases, enter contests, create, or verify an account, contact us for customer service or other assistance, interact with us at in-person events, browse or interact with our Properties, leave a review, post, or submit content, and participate in promotions or streams.
From Your Friends. If you consent, your friends and contacts may provide personal information about you in connection with our “friend” referral program and for other purposes. You may only provide us with information about another person if you have that person’s consent.
Cookies and Other Tracking Technologies. When you access or use the Services, we may collect data using cookies and other tracking technologies, such as information about your device, internet usage, cookie identifiers, location, website activity, and other details about your use of the Services. For further information on how we use such technologies to collect personal information, see Section 6 – “Cookies and Other Tracking Technologies.”
Other Third Parties and Publicly Available Information. We may collect personal information from other third parties that provide information to us, such as Business Partners (see Section 4), advertising networks, data brokers, government and other public sources, and social media platforms and networks.
Types of Personal Information Collected.
Depending on which Services you use, we may collect the following types of personal information about you:
Identifiers, such as your contact information (including your name, email address, postal address, and telephone number), alias, unique personal identifier, social media identifiers, authentication information you create (such as account password), and device identifiers (such as advertising IDs, pixel and cookie IDs, and Internet Protocol (“IP”) address).
Customer Records, such as:
Financial information, including financial account number,
Your physical characteristics or a description of you.
Demographic information, such as age and gender.
Internet and other electronic activity that is gathered automatically when you interact with our Services or with our advertisements, such as browsing and search history, browser information, device type, Operating System (OS) version, and other information about your interactions with our Services. For example, we use session replay tools to record your interactions with the Properties, such as how you move throughout the Properties and engage with our webforms.
Geolocation information, including: (a) non-precise geolocation for some Services, such as IP-based geolocation; and (b) precise geolocation for other Services. This may be collected automatically (such as through our tracking technologies) or based on information you provide.
Commercial information and preferences, such as purchase information (including payment method and payment information) and related records (such as information about returns, shipping, customer service interactions). We also collect information about your preferences, such as your favorite teams and players.
Audio, visual, electronic, and similar information, such as call recordings when you call us, chat with us, pictures that you may provide (including of ID cards), video footage from events or that you submit, chats, posts, reviews, or other comment you provide, or other similar information. For example, if you contact us using chat, messaging apps, or social media, the content of the conversation may be monitored or recorded by us or our service providers. If you participate in our mobile messaging program, we may also collect your mobile phone number, your carrier’s name, and the date, time and content of your messages, and other information you provide as part of that program.
Biometric information, such as a scan of your facial geometry used to verify your identity.
Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences and characteristics.
Sensitive personal information, including the following:
Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.
Racial or ethnic information.
Other information related to specific services, such as information we collect in connection with the sale of Digital Assets and NFTs.
How We Use Your Personal Information.
We may use your personal information for the following purposes:
To provide you with products and services, such as to:
Communicate with you, including to:
respond to your inquiries;
give you updates on your orders or purchases;
support returns, exchanges, recalls, warranties, and similar issues; and
notify you of important administrative or legal issues, such as changes to our terms or practices.
Facilitate your interactions with us, including to:
allow you to access our Properties;
create and maintain accounts for you;
personalize your interactions with us and our Properties and Services;
verify your eligibility for and enroll you in certain programs, benefits, or contests, transactions, or other programs; and
authenticate your identity (such as to allow you to access your account or to process a privacy rights request)
Facilitate transactions, payments, and other similar interactions
Otherwise facilitate your relationship with us.
For marketing, such as to market Fanatics goods and services or those of our affiliates, Business Partners, and other third parties; in connection with contests and promotions; and in other ways described in Section 6 – “Cookies and Other Tracking Technologies.”
For insights, such as to identify trends and make inferences about you and your interactions with us, our affiliates, and Business Partners, such as to analyze your behavior and preferences, and to evaluate and improve our products and services and those of our affiliates and Business Partners.
For other internal business and operational purposes, such as:
For our internal business administration, such as to manage customer accounts, including keeping general records of customers, sales, customer care, and other interactions;
Auditing related to our interactions with you;
For security purposes, such as to respond to security incidents or to protect genuine customers and our business from fraud, to minimize the risk of false details being used, to avoid abuse by fraudsters, and to protect against other malicious, deceptive, fraudulent, or illegal activity;
To manage competitions or other promotions that you have chosen to participate in;
To comply with contractual obligations;
To improve or develop our products and services (including our marketing activity more generally), including operating our Services and improving or personalizing your experience (such as building profiles about you or how you interact with us), by analyzing our interactions with you; assessing how our products and services are used; and evaluating the effectiveness of marketing activities; and
For internal research and quality assurance, such as conducting surveys and questionnaires to gain feedback on our products and services and measuring analytics to improve our products and services.
In connection with a corporate transaction, including in connection with a sale, acquisition, merger, change of control, bankruptcy, or similar transaction involving some or all of our assets, or due diligence related to such transactions.
For any purpose for which you provide consent.
We may use de-identified, anonymized, or aggregated versions of your personal information for any purpose.
How We Disclose Your Personal Information.
Affiliates: We may disclose your personal information to our Fanatics family of companies, such as affiliates, parents, and subsidiaries for the purposes described above, including marketing. For example, our companies may exchange information about your interactions with our Services, your preferences, and inferences we may have drawn about in or customize our offerings and market our services to you.
The public or third parties when you choose to, direct us to, or otherwise intentionally interact with such third parties through our Services, such as:
Information you provide in response to offers from third parties through our Services.
Information in product reviews, including your name or username, pictures you upload, and any other information you choose to include. Reviews that you submit to our Properties will be viewable to other users.
Content that you choose to post or otherwise make available to other users or the public in connection with the Services or on third party sites.
Service providers: We may permit our vendors and subcontractors to access your personal information in connection with performing services for us, such as IT providers, internet service providers, and data analytics providers. We may also engage other companies to provide certain services, such as identity verification, email distribution, market research, fraud prevention, security, and, if you contact us using chat, messaging apps, or social media, monitoring and recording the content of any conversations.
Professional consultants, such as accountants, lawyers, and financial advisors.
Vendors that process your transactions, including your credit card issuer, a third-party credit verification company, the product handler, the delivery service, and vendors who may ship product to you directly from their warehouse (called drop-ship vendors).
Entities that provide you with services or benefits: We may disclose your information to entities to provide you with services or benefits. For example, when you participate in our Fan Cash program, we may disclose your personal information to Business Partners and other third parties to operate the program and allow you to acquire and redeem points.
Law enforcement, government agencies, and other recipients for legal, security, or safety purposes: We may disclose your personal information: (a) as required by law or legal process; (b) to anticipate, prevent, detect, and investigate suspected fraud, harassment, or other violations of any law, rule, or regulation; (c) to investigate suspected violations of any terms or policies applicable to the Services provided by us or our third party providers or affiliates; (d) to protect our, our users’, and other third parties’ rights, property, and safety; and (e) to otherwise establish, exercise, and defend against legal claims.
Business Partners for their own purposes: We may disclose your personal information to third parties for their own purposes (“Business Partners”) or their service providers in several situations such as:
Advertisers, ad platforms and networks, and social media platforms;
Leagues, teams, and other partners whose branded apparel, merchandise, and collectibles we sell or promote through the Properties;
Commercial data partners and/or sellers who use our platform to whom we make information available for order fulfilment or their own marketing purposes; and
Partners who work with us on promotional or sponsorship opportunities available through our Services, including co-branded products and services.
You may contact us to opt out of such disclosures in some cases (See Your Choices below). However, we do not control how Business Partners use and share your information once they receive it. You will need to contact such Business Partners directly for information about their privacy practices or to exercise rights you may have.
Other entities with your consent.
Wholesale & Business-to-Business Transactions.
Fanatics also engages in business-to-business interactions, such as when Fanatics interacts with the personnel of our business partners, including vendors and business customers. We collect limited information about such individuals, primarily consisting of name, demographic information, basic contact information and professional or employment-related information (such as your job title, employer, credentials, professional affiliations, skills, and other professional information). We use such information to facilitate our relationship with our business partners, including marketing.
The types of tracking technologies we use and the purposes for which we use them,
The types of information we collect using these technologies,
How we disclose or make information available to others, and
Choices you may have regarding these technologies.
Types of Cookies and Tracking Technologies We Use
Our Properties and the third parties that we authorize may use the following tracking technologies:
Cookies, which are a type of technology that install a small amount of information on a user's computer or other device when they visit a website. Some cookies exist only during a single session and some are persistent over multiple sessions over time.
Pixels, web beacons, and tags, which are types of code or transparent graphics that contain a unique identifier. In addition to the uses described below, these technologies provide analytical information about the user experience and help us customize our marketing activities. In contrast to cookies, which are stored on a user's computer hard drive, pixels, web beacons, and tags are embedded invisibly on web pages.
Session replay tools, which record your interactions with our Properties, such as how you move throughout our Properties and engage with our webforms. In addition to the uses described below, this information helps us improve our Properties and identify and fix technical issues visitors may be having with our Properties.
Embedded scripts and SDKs, which allow us to build and integrate custom apps and experiences, some of which may be developed by a third party.
Purposes for Using These Technologies
We and authorized third parties use these technologies for purposes including:
Personalization, such as remembering user preferences, login details and browsing behavior; tracking your activity across online properties and platforms over time to better understand your preferences and interests; and personalizing online content;
Improving performance, such as maintaining and improving the performance of our Properties and Services;
Advertising, such as providing you with offers that may be of interest to you; conducting targeted advertising to you on our Properties and those of third parties; and measuring the effectiveness of our communications with you and advertising campaigns, including identifying how and when you engage with our communications.
These tracking technologies collect data about you and your device, such as your IP address, location (both approximate and precise), cookie ID, device ID, AdID, operating system, browser used, browser history, search history, and information about how you interact with our Properties (such as pages on our Properties that you have viewed).
Disclosures of Your Information
We may disclose information to third parties or allow third parties to directly collect information using these technologies on our Properties, such as social media companies, advertising networks, companies that provide analytics including ad tracking and reporting, security providers, and others that help us operate our business and Properties.
Some of the third parties we work with participate with the Digital Advertising Alliance (“DAA”) and Network Advertising Initiative (“NAI”). The DAA and NAI provide mechanisms for you to opt out of interest-based advertising performed by participating members at http://www.aboutads.info/choices/ and https://optout.networkadvertising.org/. You may also click on the AboutAds icon on advertisements and follow the instructions on how to opt out.
You can also refuse or delete cookies using your browser settings. If you refuse or delete cookies, some of our Properties’ functionality may be impaired. Please refer to your browser’s Help instructions to learn more about how to manage cookies and the use of other tracking technologies. If you change computers, devices, or browsers; use multiple computers, devices, or browsers; or delete your cookies, you may need to repeat this process for each computer, device, or browser. Opting out of interest-based advertising will not opt you out of all advertising, but rather only interest-based advertising from us or our agents or representatives.
Some browsers have incorporated Do Not Track (“DNT”) preferences. Currently, we do not honor Do Not Track signals.
We will retain your personal information for as long as necessary to fulfill the purposes we have outlined above unless we are required to do otherwise by applicable law. This includes retaining your personal information to provide you with the products or services you have requested and interact with you; maintain our business relationship with you; improve our business over time; ensure the ongoing legality, safety and security of our Services and relationships; or otherwise in accordance with our internal retention procedures. Once you have terminated your relationship with us, we may retain your personal information in our systems and records to ensure adequate fulfillment of surviving provisions in terminated contracts, or for other legitimate business purposes, such as to enable easier future user onboarding, demonstrate our business practices and contractual obligations, or provide you with information about our products and services in case of interest.
Social Media, Widgets and Open Forums. Our Services may allow you to engage with social media services, such as Facebook, Twitter, Pinterest, and Instagram (“Social Networks”), and widgets such as the “Share this” button, or interactive mini programs that run on our Services or which link from Social Networks to our Services (“Social Functions”). These Social Functions may access, collect, and integrate with your Social Network accounts and information. For example, these Social Functions may collect your IP address, identify which page you are visiting on our Services, or set a cookie. Social Functions may also be used to register you as a Services user. If you choose to use these Social Functions, you may be sharing certain Social Network profile elements with us, including your name, birthday (month/day), comments, contacts, email address, photos, or favorite teams.
We strive to offer you choices about how your personal information is used and disclosed. Some of the ways in which you may exercise these choices are described below.
Opting Out of Our Services.
Email: you can unsubscribe from commercial emails using the unsubscribe link, typically at the bottom of the e-mail. If you have an account with us, you may opt-out of some or all future unsolicited commercial communications by updating your account’s personal information settings (where available).
SMS: If you have provided your mobile phone number and we have separately obtained your consent to participate in our SMS marketing campaigns on behalf of our ourselves or our affiliated entities, you may opt out by responding to a message with the keyword STOP.
Referral: If you participate in our referral program, the friend you referred may contact us using the information in the Contact Us section to opt out of future communications from us.
Mobile: On most devices, mobile application users may opt out of mobile communications from us via their device settings (mobile browser cookies require a separate opt-out, as explained below).
In addition, you may request that we delete your personal information by emailing your request to the email address in the Contact Us section, and we will process your request within a reasonable time after receipt, subject to our rights under the Data Retention section above. To exercise your privacy rights with respect to personal information held by Business Partners, please visit the Business Partners’ website(s).
Setting Cookie Preferences. Most web browsers can be set to detect or reject cookies. Each browser is different, so check the “Help” or “Settings” menu of your browser settings to learn how to change your cookie preferences. If you reject cookies, some features on our websites may not work properly. Cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out.
Opting out of Interest-Based Advertising. To provide you with more relevant and interesting experience, we may work with third party companies to display ads or customize the content on the website and on other websites. Some of these third parties may participate in DAA NAI programs, which provide mechanisms for you to opt out of interest-based advertising performed by participating members at www.aboutads.info and optout.networkadvertising.org. Opting out of interest-based advertising will not opt you out of all advertising, but rather only interest-based advertising from us or our agents or representatives.
Location Data Opt-Out. In some cases, you may also adjust the settings on your personal device or mobile device to allow or restrict the sharing of location information. For example, the “location” permissions on your personal device or mobile device may allow you to elect whether to never share location information with us, to share location information only while you are using the Services or always share location information even if you are not using the Services. If you elect to not share your location information, you may be unable to access some features of our Services that are designed for mobile devices or that require us to confirm your location. Also, if you prevent the sharing of location information, we may still estimate your general location based on the IP address you use to access our Services.
Account Modification: If you have a Fanatics account, you may be able access, update, delete, or correct your personal information by logging into your account.
Push Notifications. We also may enable our mobile application to offer automatic (or “push”) notifications. We will provide push notifications only to those users who permit such notifications. If you would like to opt-out of push notifications, you can do so using your mobile device settings.
Security of Your Personal Information
We use reasonable security measures to protect the confidentiality of the personal information submitted to us both during transmission and after we receive it.
We are committed to the preservation of online privacy for all our visitors, including children. We provide products and provide services intended for adults (i.e., those age 18 or in the age of majority in some jurisdictions). If you make a purchase on our Services, you are representing that you are an adult. If you are not 18 or older, you are not authorized to use the Services. If we become aware that personal information from a child under 18 has been collected, we will use all reasonable efforts to delete such information from our database. If any parent, guardian, or other responsible adult becomes aware that we have collected personal information from a child under the age of 18, please contact us using the information in the Contact Us section.
Other Notices and Important Information
Additional U.S. State Privacy Disclosures
Data Subject Rights
This section pertains specifically to the exercising of your individual rights with Fanatics. To exercise your rights with Business Partners, please contact them directly.
If you live in California, Colorado, or certain other states that have adopted generally applicable privacy laws, you may have certain rights, subject to legal limitations, regarding your personal information:
Right to Know. You may have the right to confirm that we process your personal information and to request information about the categories of personal information we have collected about you, the categories of sources from which we collected the personal information, the purposes for collecting the personal information, the categories of third parties to whom we have disclosed your personal information, and the purpose for which we sold or shared your personal information. You may also have the right to obtain copies of the specific pieces of personal information we have collected about you in a portable format.
Right to Delete. You may have the right to request that we delete your personal information.
Right to Correct. You may have the right to request that we correct inaccurate personal information that we maintain about you.
Right to Opt Out of Sale/Sharing for Targeted Advertising. You have the right to opt out of the sale or sharing of your personal information for targeted advertising.
You may exercise the Right to Know, Right to Delete, and Right to Correct, if you have these rights, via our webform or by calling Fanatics at 1-800-489-9149.
To fully exercise the Right to Opt-Out of Sale/Sharing for Targeted Advertising, you must complete the webform from each browser, on each device, and on each Fanatics-run website that you use. These steps are necessary so that we can place a site-specific cookie signaling that you have opted out on each browser and each device you use. Please note:
If you block cookies, we will be unable to fully comply with your request to opt out with respect to information automatically collected online through tracking technologies.
If you clear cookies, you will need to complete the webform again on each browser on each device where you have cleared cookies
If you are a Nevada resident, please contact us using the information in the Contact Us section above to exercise your opt-out rights under Nevada Revised Statutes §603A et seq.
We will not discriminate against you, in any manner prohibited by applicable law, for exercising these rights.
Verification: To process your requests, we may need to obtain information to locate you in our records or verify your identity, depending on the nature of the request. In most cases, we will collect some or all of the following data elements: first and last name, email address, telephone number, and postal address. In some cases, we may request different or additional information, including a signed declaration that you are who you say you are, and will inform you if we need such information. If you submit a request, you will also need to verify your identity by clicking a link in an email sent to your email account.
Authorized Agents: Authorized agents may exercise rights on behalf of consumers. We may require the agent to demonstrate authority to act on behalf of you by providing signed permission from you. We may also require you to verify your own identity directly with us or to directly confirm with us that you provided the authorized agent permission to submit the request. To make a request as an authorized agent, please submit a request through our <webform>
Appeal: If we deny your rights request, you may have the right to appeal our decision. To submit an appeal, use our webform or 1-800-489-9149. We will inform you of our response.
Notice of Financial Incentive. For information about any current financial incentives see the applicable program terms.
Additional Data Processing Disclosures
In addition to the disclosures above, this section provides supplemental information about how we process personal information.
Types of Personal Information
We have collected the following types of personal information in the preceding 12 months: (a) identifiers, (b) personal information subject to the California Customer Records Act, (c) characteristics of protected classNameifications under California or federal law, (d) internet and other electronic network activity information, (e) geolocation data, (f) commercial information, (g) audio, electronic, visual, thermal, olfactory or similar information, (h) biometric information, (i) professional and employment-related information, (j) inferences, and (k) sensitive personal information.
Sources of Your Personal Information
We collect your personal information from the following categories of sources: (a) directly from you, (b) from your friends, (c) cookies and other tracking technologies, (d) service providers, and (e) other third parties and publicly available information.
Use of Your Personal Information
We collect personal information for the following business and/or commercial purposes: (a) to provide you with products and services, (b) for marketing, (c) for insights, (d) to comply with legal obligations and defend ourselves and others, (e) for internal business and operational purposes; (f) in connection with a corporate transaction; and (g) for any other purpose for which you provide consent.
We use and disclose Sensitive Personal Information only for (i) performing services or providing goods reasonably expected by an average consumer; (ii) detecting security incidents; (iii) resisting malicious, deceptive, or illegal actions; (iv) ensuring the physical safety of individuals; (v) short-term, transient use, including non-personalized advertising; (vi) performing or providing internal business services; (vii) verifying or maintaining the quality or safety of a service or device; or (viii) purposes that do not infer characteristics about you.
Disclosure of Personal Information
The categories of Third Parties to which we disclose personal information for a business purpose or to whom we sell or share personal information for targeted advertising are summarized in the chart below. We do not knowingly sell or share the personal information of minors under the age of 16.
Our data disclosure practices are detailed in the chart below:
Categories of Personal Information We Collect
Categories of Third Parties to Which we Disclose Personal Information for a Business Purpose
Categories of Third Parties to Which Personal Information is Sold or Shared for Targeted Advertising
Identifiers, such as your contact information (including your name, email address, postal address, and telephone number), alias, unique personal identifier, social media identifiers, authentication information you create (such as account password), and device identifiers (such as advertising IDs, pixel and cookie IDs, Internet Protocol (“IP”) address, and ICCID)
Personal information subject to the California Customer Records Act, such as financial information (including financial account number), signatures, and your physical characteristics or a description of you
Characteristics of protected classNameifications under California or Federal Law, such as gender
Internet or other electronic network activity information that is gathered automatically when you interact with our Services or with our advertisements, such as browsing and search history, browser information, device type, OS version, and other information about your interactions with our Services
Geolocation data, such as IP-based geolocation
Commercial information, such as purchase information (including payment method and payment information) and related records (such as information about returns, shipping, customer service interactions)
Audio, electronic, visual, or other sensory information, such as call recordings when you call us, chat with us, pictures that you may provide (including of ID cards), video footage from events or that you submit, chats, posts, reviews, or other comment you provide, or other similar information
Professional and employment-related information, such as your job title, employer, credentials, professional affiliations, skills, and other professional information
Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences and characteristics
Sensitive personal information, including account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; and racial or ethnic information